Meet Our Talent!
Danica Rocha
Founder/CEO of Positively Princess
Danica Rocha has been passionate about singing and performing since the age of 7. Her love for theater led her to pursue a degree at the renowned American Musical and Dramatic Academy in Hollywood, California, where she honed her craft. Now a professional singer and vocal coach, Danica combines her extensive theater experience with her dedication to creating magical moments for others.
As the proud owner of Positively Princess, Danica brings joy to children’s parties and events in her local community, specializing in princess performances. Her bubbly personality and strong moral compass are the foundation of her business, guided by her motto: “Do it right, or don’t do it at all.”
When she’s not performing or teaching vocal techniques, Danica enjoys crafting and continuing her journey as a professional princess—something she’s always dreamed of doing. After becoming a mother, Danica’s path shifted, but her passion for making magic never wavered. Now, with Positively Princess, she’s working to turn that dream into reality, with plans to grow her company into the best princessing business in Wisconsin. Danica is excited to share her theater and singing expertise with the world of princess entertainment, bringing dreams to life one performance at a time.
Laura Schultz
Co-Founder/COO of Positively Princess
Laura Schultz has always had a special place in her heart for children, captivated by their contagious joy and boundless imaginations. From a young age, she knew she wanted to dedicate her life to pouring into the next generation. Growing up, she was involved in many theater productions, which sparked her passion for the arts. Laura attended an arts-based charter high school, where she deepened her love for creativity and performance. As she reflected on how to combine her passion for children with her artistic talents, she assisted in local theater productions, further honing her skills. Laura then went off to college, where she continued to explore her creative path, all while nurturing her passion for both children and the arts.
After a couple years, Laura connected with a national touring princess group, where she was cast as Rapunzel for one of their large events in her area. This experience ignited a spark, and she was soon involved in several more magical events over the next five years. Inspired by the joy these events brought to children (including her own two kids), Laura decided to start her own local princess company. She dove into researching, networking, and planning. It wasn’t long before she saw a post from another mom who wanted to start a similar business. After connecting and sharing their visions, they decided to partner in creating Positively Princess, a company dedicated to spreading magic and positivity.
Emma Crabb
Princess Performer of Positively Princess
Emma Crabb is an 18-year-old dreamer with a passion for both the culinary arts and bringing princesses to life. From a young age, she envisioned herself as a performing princess, and she is thrilled to see that dream unfolding through Positively Princess. While her favorite roles to portray are mermaid princess and tower princess, she is always excited to step into any princess role and make every moment enchanting.
In addition to her love for performing, Emma plans to pursue an education in the culinary arts, combining her creativity and passion for bringing joy to others—whether in the kitchen or on stage. Her ultimate goal is to work at one of the Disney parks as a performer and cast member, where she can create magic every day.
Lets create some magic together!
McKenna Roffers
Princess Performer of Positively Princess
McKenna Roffers is a passionate princess performer who has been bringing magic to life for over a year. Born and raised in the heart of Wisconsin, McKenna loves using her creativity and enthusiasm to spread joy and wonder to children of all ages. When she’s not performing as your favorite princess, McKenna enjoys expressing her artistic side through arts and crafts, and in her free time, you’ll often find her playing volleyball or spending quality time with her beloved dog.
McKenna’s dedication to making every moment special and her love for connecting with others make her the perfect princess to create magical memories that will last a lifetime!
Morgan Ovaska
Princess Performer of Positively Princess
Morgan Ovaska has always been enchanted by the magic of princesses, collecting every movie and character alongside her sister throughout their childhood. Those fairytale moments became the heart of their most cherished memories. When she’s not bringing that same magic to life as a princess, Morgan embraces her newest and most rewarding role—a first-time mother to a wonderful little boy. She also has a passion for travel and the great outdoors, always seeking her next adventure.